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Due to tremendous global resurgence in traditional and alternative healthcare systems, the market for herbal medicines has grown at an impressive rate and therefore has great economic importance. However, the primary barriers to the expansion of herbal medicine include biodiversity loss, over-exploitation and improper use of medicinal plants, industrialization, biopiracy, and a lack of regulation and infrastructure. For the expansion of herbal medicine usage in the twenty-first century, conservation, proper research based on traditional knowledge, quality control of herbal medicine, and correct documentation are required.
The challenge for both conventional medicine and alternative medicine is to fulfill the role of patient advocate by engaging in reciprocal open communication, facilitating the patient's informed choice, avoiding harmful or useless practices, and implementing an integrated evidence-based care plan.